I turn ambition into positioning, identity and expression for brands, products and businesses.
Business strategy, positioning, identity, naming, art direction and design, led by an independent, proprietary and AI‑native practice.
Selected work
PARFUM
Byothr
Putting the formula where perfumery usually puts desire.
HEALTH OS
Zwoolf
Opening the one horizon left to explore: the one inside.
HAIR SUPPLEMENTS
Ruubyn
Giving stress-related shedding the hair support it lacked.
WOMEN’S HEALTH
Lumina
Taking the fear out of the test that prevents cervical cancer.
WEARABLE
Bynd
Turning the body’s signal into direction for the day.